Keaton’s Contacts:

Phone: (406) 370-0103

Email: Keaton.Johnson@mso.umt.edu

X: @KeatonJ_3

Griz Social: https://gogriz.com/sports/football/roster/coaches/keaton-johnson/601

Feel free to reach out to Keaton regarding any questions on camps or recruiting! (Keep in mind, he is a busy guy!)

Helpful Q & A

A Brief Synopsis

Keaton Johnson is the Director of Recruiting for the University of Montana's football program. A native of Seeley Lake, Montana, and a lifelong Griz fan, he earned his bachelor's degree in business management from the University of Montana in 2021. During his undergraduate years, Johnson served as a student assistant in recruitment and operations from 2019 to 2021. In May 2022, he was appointed as the Director of Recruiting, where he oversees all on-campus recruiting activities, manages official and unofficial visits, and coordinates recruiting logistics with staff members. Additionally, he collaborates with the marketing team and coaching staff on recruitment materials.

Having a Unique MT Perspective on Recruiting:

Keaton Johnson is the Director of Recruiting for the University of Montana football program, and his unique perspective as a Montana native makes him especially equipped to help athletes navigate the challenges of getting recruited from the state. Coming from Seeley Lake, Montana, Keaton has firsthand experience with the limited exposure and unique obstacles athletes face in a smaller market. His deep understanding of Montana’s high school football landscape allows him to connect with local recruits and identify talent that might otherwise go overlooked.

In his role, Keaton’s responsibilities include:

  1. On-Campus Recruiting Activities: Planning and managing all official and unofficial visits for prospective student-athletes. This involves organizing campus tours, coordinating with coaches, and showcasing the university’s facilities to prospects and their families.

  2. Recruiting Logistics: Collaborating with the coaching staff to manage recruitment efforts. Keaton ensures smooth communication with prospects and works on all logistics tied to recruitment events and travel.

  3. Recruiting Materials: Working with the marketing team to create standout recruitment materials like videos, mailers, and social media content, designed to appeal to athletes and highlight the program’s strengths.

  4. Evaluation and Coordination: Helping the coaching staff evaluate potential recruits by reviewing film, stats, and other key data to identify players who fit the team’s needs. His Montana roots allow him to spot and understand the potential of athletes from smaller schools and less spotlighted areas.

  5. Recruiting Events: Organizing camps, clinics, and showcases that bring high school athletes to campus, providing a platform for Montana kids to gain exposure while connecting with the Grizzlies’ program.

  6. Administrative Support: Managing recruiting databases, timelines, and compliance regulations to keep the process efficient and NCAA-compliant.

Keaton’s background as a lifelong Griz fan and a graduate of the University of Montana with a degree in business management gives him a unique passion for helping local athletes achieve their dreams. His knowledge of the recruiting process, paired with his understanding of Montana’s specific challenges, enables him to bridge the gap between local talent and collegiate opportunities, helping athletes from the state navigate their path to success.

Question: “What do you look for when recruiting a player?”

When recruiting a player, I look for a combination of athletic ability, work ethic, and character. On the field, we’re evaluating physical traits like speed, strength, and versatility, but we’re also watching how a player reacts to adversity—how they carry themselves after a big play or a tough loss. Off the field, academics are critical. A solid GPA and consistent effort in the classroom show discipline, which translates to the field. Finally, I pay attention to how they interact with teammates and coaches. Football is a team sport, and players who demonstrate leadership, humility, and a willingness to improve always stand out.

Question: “What can a player do for himself when getting recruited, to get more looks?”

The most important thing a player can do is take initiative. Start by creating a standout Hudl profile with well-organized highlight reels that showcase your best plays first. Share those reels on platforms like X and tag coaches and programs you’re interested in. Attend camps and showcases to get in front of recruiters in person—sometimes that face-to-face impression can make all the difference. Stay persistent when reaching out to coaches through email or social media, and always keep it professional. Also, don’t underestimate the value of maintaining good grades. Coaches want reliable players who can handle the demands of being a student-athlete.

Question: “Why is MT under recruited for football?”

Montana is under-recruited largely because of its small population and geographic isolation. There aren’t as many high schools producing top-level talent as in states like Texas, Florida, or California, and it’s not as easy for college scouts to travel here. Additionally, there’s a perception that the level of competition in Montana isn’t as high as in other regions, which isn’t always fair. A lot of talented players come out of Montana, but without the same exposure opportunities, they’re often overlooked. That’s why it’s so important for athletes here to take an active role in promoting themselves.

Question: “How can a MT kid help his own recruitment?”

A Montana kid can help his recruitment by focusing on what they can control: effort, exposure, and communication. Start by creating a highlight reel that stands out, then use platforms like Hudl and X to make sure it gets in front of the right people. Reach out to coaches with personalized messages, introducing yourself and providing links to your film. Make sure to attend camps or showcases where college coaches are present to maximize your exposure. Lastly, lean on your support system—coaches, trainers, and family—to help guide you through the process. Being proactive and consistent can make all the difference.

Question: “Any other advice?”

My biggest piece of advice is to focus on what makes you unique. Coaches are looking for players who bring something special to the table, whether it’s athleticism, leadership, or a strong work ethic. Stay disciplined on and off the field, and don’t be discouraged by the challenges of being under-recruited. Keep improving, stay patient, and trust the process. Remember, if you’re good enough and put in the work, the right opportunity will come your way. And always remember to enjoy the journey—football is a game, and your passion for it is what will set you apart.